Das Tao der Wirtschaft

Die Wesentlichkeit der Dinge auf einen Bedeutungspunkt fokussiert - oder wann werden ernsthafte
wissenschaftliche Aussagen zu Sprüchen rätselhafter Tiefe mit verstörtender Bedeutungslosigkeit?
Natürlich verneige ich mich (ganz demütig und gehorsam, wie es der Text fordert) vor dem Original
Tao Te Ching von Lao-tzu, welches sich hier befindet.
Dazu befinden sich hier zurzeit nur die zwei nachfolgenden Texte. Der Umfang wird zukünftig zunehmen.

Sun Tzu's The Art of Business Management Strategies

Strategy 1: Planning of strategies, estimation and leadership:

• Understand the actual situation; decide on the plan of actions.
• Analyse and compare both parties' conditions, both favourable and unfavourable.
• Business is very much related to tactics and strategic planning.
• Right information and proper preparation will help business making a success.
  Strategy 2: Resources and competitive actions:
  
• Make a good and realistic estimation on the actual expenses before entering into business.
• Speed and quick decision help in business.
• Organization structure should be clear and effective.
  Strategy 3: Competitive strategy and wisdom:
  
• Understand strategy helps to win competition.
• Use wisdom and best strategy instead of aggressive tactics for success.
• Understand the situation and act flexibly.
• Decisions should be taken at appropriate company level: more delegation of responsibility.
  Strategy 4: Positioning and targeting, strengths and weaknesses estimation:
  
• Strengthen the internal before competition.
• Attack right to the target and defence keeps top secret.
• Beware of business and situation changes; never be content at the present position.
• Careful planning of the whole situation would enable the business under control.
  Strategy 5: Opportunity, timing and management structure:
  
• Good organization helps to define responsibilities.
• Business tactics require flexible managing policy.
• Move quickly to explore business opportunities.
• Offer some advantages and trap by strategy.
• Right person gets the right job.
  Strategy 6: Control of market situations and climate:
  
• Keep ahead of competition through innovations.
• Know the competitors but not allowing them to know you that enabling you to concentrate effectively.
• If one over-diversify, the business can easily be challenged. Concentrate your effort when you are strong.
• Even though the competition is keen, the competition can still win by better understanding of the market requirement and prove successful.
• Change constantly according to the changing needs of market situation.
• Business tactics never remain constant and should take any form. Strategy 7: Management of conflict and avoidance of confrontation:
• Business competition is most difficult when confronting competition head-on.
• There is not only disadvantage but also danger in competing for a favourable position.
• Know the potential partner well before entering into join venture.
• Motivate your people for a common goal through good communication.
• Strengthen the organization and plan business strategies.
  Strategy 8: Flexibility and adaptability:
  
• Consider both favourable and unfavourable factors in business.
• Fatal weakness of management should be understood.
  Strategy 9: Observing and manoeuvring:
  
• Take the best approach during difficult market condition and stay away from difficult situations.
• Get away from dangerous situation as quickly as possible.
• Observe competitors' position and plan strategy accordingly would have better reaction.
• Wait until the situation clear before reentering into market competition. Good and accurate decision makes proper investment in business.
• Thoroughly understand the market situation to avoid potential problem and identify pitfall.
• When a competitor has low morale, it means their leadership is poor. Prestige and authority of senior management are both essential.
• If everyone do what they should do diligently, both the management and workforce will benefit and trust each other and have good relationship.
  Strategy 10: Competitive situations and causes of failure:
  
• Gain advantages over the competition when they are unprepared.
• A good manager takes the business advantage without taking personal fame and gain and admitting failure without shirking responsibility.
• Treat your employees as your family and they will share your vision.
• A skill manager reallocates his resources without loosing his direction and purpose.
  Strategy 11: Competitive conditions and offensive strategy, alliance and vision:
  
• Market situation can be different according to the way business conducted.
• By making market alliance, stronger market control and strategy will be obtained.
• Never attack your competitor when your resources are not focused.
• Skilled managers would advance when it was to their advantages and halt when situations were unfavourable.
• Aware of business situation and react speedily and use innovative approaches.
• Align the workforce to the vision of the company.
• Company who does not understand the intention of potential partner cannot form alliance with them.
  Strategy 12: Destroying and decision:
  
• Key to success is recognising good opportunities.
• Always stay ahead of your competitors.
• Remain flexible and adapt accordance to the changing situations.
• Build on achievement. Never sit on the present situation and continuous keep on innovation.
• A simple mistake could ruin the whole business.
  Strategy 13: Intelligence and information:
  
• Ignorant of the competitor's situations is danger that may lead to waste of resources.
• Achieve extraordinary accomplishments by good management of people who clearly understand the market situation.
• Use many ways of gathering information from the market.
• Information gathering is always possible.
• Detail information of the market is essential.
• Recognise and try to recruit talented people to work for your company.
• Recognise talented people's achievement in your company to achieve great task.
  
  quoted from: Lee, S. F.; Ko, A. S. O.: Building balanced scorecard with SWOT analysis, and implementing 'Sun Tzu's The Art of Business Management Strategies' on QFD methodology, in: Managerial Auditing Journal 15/1/2 (2000), pp. 68-76.

Wie Sie andere für Ihre Plänge gewinnen. Robert B. Cialdini zit. aus: HBM 2/2000 S. 18-30

Das Prinzip Sympathie
Menschen mögen Leute, die sie mögen.
Die Nutzanwendung: Entdecken Sie echte Gemeinsamkeiten und verteilen Sie aufrichtiges Lob
Das Prinzip Wechselseitigkeit
Menschen zahlen mit gleicher Münze zurück.
Die Nutzanwendung: Geben Sie das, was Sie bekommen wollen.
Das Prinzip Gruppenzugehörigkeit
Menschen folgen Ebenbildern.
Die Nutzanwendung: Nutzen Sie, wenn immer möglich, den Einfluss sozial Gleichgestellter.
Das Prinzip Folgewirksamkeit:
Menschen orientieren sich an ihren klar abgegebenen Zusagen.
Die Nutzanwendung: Im Unternehmen sollte solche Zusagen ausdrücklich, öffentlich und freiwillig erfolgen.
Das Prinzip Autorität:
Menschen beugen sich dem Urteil von Experten.
Die Nutzanwendung: Zeigen Sie Sachverstand; nehmen Sie nicht an, der sei offensichtlich.
Das Prinzip Knappheit:
Menschen möchten merh von dem, wovon sie nur wenig bekommen können.
Die Nutzanwendung: Betonen Sie die einzigartigen Vorzüge und exklusive Informationen.

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Für das Wissen

Noch mal von vorn

Ego - Ugo?

Das Tao